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Working to a considerably tight timeline with limited resources, Goldmate Property Group were in need of a contemporary and adaptable brand aesthetic for a small scale development, without comprimising on quality. In response, the Hillcrest brand was realized as a full scale tailored solution across branding, strategy, market positioning, print and digital outputs.
Hillcrest enables residents to define a new lifestyle for themselves and their families. A place to live the best life possible. A place to create more than a house, but a home for future generations – for friendships and community – for living your way.
Discover what’s possible. Define your lifestyle at Hillcrest.
Working to a considerably tight timeline with limited resources, Goldmate Property Group were in need of a contemporary and adaptable brand aesthetic for a small scale development, without comprimising on quality. In response, the Hillcrest brand was realized as a full scale tailored solution across branding, strategy, market positioning, print and digital outputs.
Bright colour, authentic photography styling and vibrant patterns were utilised to bring out the enthusiastic personality of the development, used effectively throughout extension graphics and branding communications in place of complicated costly photo shoots.
Challenging the trend of more reserved real estate branding, the Hillcrest identity embraces a dynamic aesthetic, creating a multitude of energy in the marketplace, bringing the stong community model of the brand to life.
Project Deliverables Brand strategy, Tone of voice/brand story, Brand identity, Brand book, Website design & development, EDM, Print and digital advertising, Sales brochures, Masterplan render
Completed while at Bench Creative
Art Direction: Monica Lawrie
Design: Jarrod Mccallum & Liana Lewis
Web Development: Chris Myers
Copywriting: James Cooper