https://www.monicalawrie.com/blog daily 0.75 2018-07-02 https://www.monicalawrie.com/blog/2018/6/11/creativity-anxiety-top-5-tips-from-the-brand-guy-richard-sauerman monthly 0.5 2018-07-02 https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528692006262-3TAQ104X6O0HFJ8BQVVD/Untitled-1.jpg Blog - Creativity & Anxiety: Top 5 tips from The Brand Guy, Richard Sauerman. https://www.monicalawrie.com/blog/2018/6/11/10-yoga-stretches-you-can-do-at-the-office monthly 0.5 2018-07-02 https://www.monicalawrie.com/blog/2018/7/1/squarespace-review-pros-cons monthly 0.5 2018-07-02 https://www.monicalawrie.com/leasy daily 0.75 2018-06-25 https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528699322147-Z87OEJFKRPO8CZCEWL1G/Leasy-Header.jpg Leasy https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528690218575-JAP9LU9AW00BQODVZD72/Leasy-Header.gif Leasy Leasy is an application to be used by both landlords, real estate agents and renters. It is designed to disrupt the current frustrating situation faced by tenants, and increase the efficiency of property managers by providing a “one stop shop” for everything to do with a rental agreement between the two parties. This includes but is not limited to: paying rent, storing of contracts and property condition reports, ledger creation, requests and messages between parties and calendars. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528690217780-YOURGBHO97BY6OS1B21S/Leasy-brandguidelines.jpg Leasy One of the most important goals of the brand was to be enticing to investors, to raise enough funds to get the application built properly. This required the branding to look professional and slick, something stakeholders would want to invest in and have faith in. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528690219974-12KPDC1UV541WH1LSI87/Leasy-mobile.jpg Leasy Our solution was to develop a brand that clearly represented all of the values and goals of the application. A simple and easy black and white solution that removed all the “grey areas” from rental agreements. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528690236975-CG4XH0XKILIBXRSTJFV3/Leasy-pasteups.jpg Leasy The team at Bench far exceeded all of my expectations. Not only was the final product great, but any of the options initially presented to us could have been easily implemented and loved – it was a tough choice to pick just one with so many amazing ideas and designs! The Leasy brand is exactly what we were after and time after team we get compliments on the brand. Not only the branding, but Bench was great in helping us come up with the name (which again, is loved by many!) and many other aspects of starting our own start up. They without a doubt nailed the brief and further more, were an absolute pleasure to work with. – Jordan Lomax, CEO/Co-Founder https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528690217770-IIL56CD3VA5RHYPCW3LQ/Leasy-desktop.jpg Leasy Since the brand was launched in May 2017, Leasy has gone on to win the Innovation Bay Founder Dinner Pitch and the Peoples Choice Startup & Angels #6, as well as placing second in the Academy XI Pitch X and a finalist in the OTEC APAC Competition. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528690241865-8LQ6Q7Z90SWLFFXKT5LN/Leasy-streetposters.jpg Leasy Completed while at Bench Creative Art Direction: Monica Lawrie Design: Emma Rowland & Liana Lewis https://www.monicalawrie.com/nja daily 0.75 2018-06-25 https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528700170229-RIF8W86UTSMTTE76YUEW/NJA-homepage.jpg Nordon Jago https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528700086383-PKKYJA69E5MIDCA2YGSZ/NJA-logo.jpg Nordon Jago Excellent design anticipates and responds to different perceptions and needs, and synthesizes them into the built environment. We begin with the end in mind, planning from the inside out so that form follows function. – Nordon Jago Architects https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528700078341-WXX4GVPAUA6KH9SUZ69X/NJA-brief.jpg Nordon Jago With a new marketing strategy under their belt, Nordon Jago Architects (NJA) approached Bench to assist with its implementation. To begin with, NJA were looking to redesign their website so it spoke more directly to their key target audiences along with expressing their brand values and core strengths in a more succinct way. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528700093710-NERGP3OJFT69SFPNTSU2/NJA-photography.jpg Nordon Jago In their current brand guidelines, the only element that had to remain unchanged was the logo. So as part of the process we stripped the visual elements of the brand back to basics. This gave us the freedom to explore the design in a conceptual way, through typography, photography, colours, grids and layouts, whilst building upon the existing brand equity. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528700083659-O78L4F8CTMORYBOZQ5DB/NJA-homepage.jpg Nordon Jago https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528700096211-T8Q3N5I0HYPQA6DTHQH0/NJA-screenshots.jpg Nordon Jago https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528700090133-BTC894OTAH4KCW1NG58C/NJA-mobile.jpg Nordon Jago Completed while at Bench Creative Art Direction: Monica Lawrie Design: Jarrod Mccallum Web Development: Chris Myers Copywriting: Steven Lewis https://www.monicalawrie.com/hillcrest daily 0.75 2019-03-18 https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702409720-YU63SG3TVDLZ342GWTOO/Hillcrest_logo.jpg Hillcrest Hillcrest enables residents to define a new lifestyle for themselves and their families. A place to live the best life possible. A place to create more than a house, but a home for future generations – for friendships and community – for living your way. Discover what’s possible. Define your lifestyle at Hillcrest. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702409720-YU63SG3TVDLZ342GWTOO/Hillcrest_logo.jpg Hillcrest Hillcrest enables residents to define a new lifestyle for themselves and their families. A place to live the best life possible. A place to create more than a house, but a home for future generations – for friendships and community – for living your way. Discover what’s possible. Define your lifestyle at Hillcrest. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702430104-JRL0CSI7ORNIPPKU8JIT/Hillcrest-colour.jpg Hillcrest Working to a considerably tight timeline with limited resources, Goldmate Property Group were in need of a contemporary and adaptable brand aesthetic for a small scale development, without comprimising on quality. In response, the Hillcrest brand was realized as a full scale tailored solution across branding, strategy, market positioning, print and digital outputs. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702408576-KB06FUSEHHJXC2T54MJK/Hillcrest_intro.jpg Hillcrest Bright colour, authentic photography styling and vibrant patterns were utilised to bring out the enthusiastic personality of the development, used effectively throughout extension graphics and branding communications in place of complicated costly photo shoots. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702409236-E8KR4HN4D0VANQ818XWZ/Hillcrest_homepage.jpg Hillcrest Challenging the trend of more reserved real estate branding, the Hillcrest identity embraces a dynamic aesthetic, creating a multitude of energy in the marketplace, bringing the stong community model of the brand to life. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702415940-TMSZAPRRGLB1Z2SRSGKB/Hillcrest-brochure-cover.jpg Hillcrest Project Deliverables Brand strategy, Tone of voice/brand story, Brand identity, Brand book, Website design & development, EDM, Print and digital advertising, Sales brochures, Masterplan render https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702425554-JP5GBU4P8L308UC2SKWH/Hillcrest-billboard.jpg Hillcrest Completed while at Bench Creative Art Direction: Monica Lawrie Design: Jarrod Mccallum & Liana Lewis Web Development: Chris Myers Copywriting: James Cooper https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702425857-V63R6BQ1POOJNMFZMXVU/Hillcrest-brochure.jpg Hillcrest https://www.monicalawrie.com/suzy-jacobs daily 0.75 2018-07-02 https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1530490835530-575FH5Y1329U7TNWHPDX/SJ-Logo.png Suzy Jacobs Suzy Jacobs has a “portfolio career” as a mentor, MC and co-founder of financial services company Finesque. She required a brand strategy and identity to help communicate and build her professional profile and to launch her new podcast “The Change Room.” https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1530490835530-575FH5Y1329U7TNWHPDX/SJ-Logo.png Suzy Jacobs Suzy Jacobs has a “portfolio career” as a mentor, MC and co-founder of financial services company Finesque. She required a brand strategy and identity to help communicate and build her professional profile and to launch her new podcast “The Change Room.” https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1530490846096-9AFM3LDHFCZV0RXB4N0C/SJ-portrait.jpg Suzy Jacobs To get a website up and running quickly we chose to build in Squarespace. The was then connected to her podcast streaming platforms for a seamless integration. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1530490839403-QCSCB3Y6CPWGY1TNALYQ/SJ-Homepage.gif Suzy Jacobs On the first week of launch, “The Change Room” made it to the top three on Apple Podcasts in Australia. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1530490843291-0LL406X80X02EQUNC7UX/SJ-Stationary.jpg Suzy Jacobs Deliverables Brand Strategy Tone of Voice/Brand Story Brand Identity Brand Guidelines Stationary Collateral Website Design Podcast Branding https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1530490847196-2YSXK2KIMIR5Z07J14B3/SJA-mobile.jpg Suzy Jacobs Completed while at Bench Creative Brand Strategy & Creative Direction: Penny Ransby Art Direction, Website Design & Build: Monica Lawrie Design: Liana Lewis Photography: Mel Hird https://www.monicalawrie.com/acon daily 0.75 2019-03-18 https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529562596052-TBKLK0L9VNNZ4OUKMIL1/IMG_0469.jpg Acon https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529562596052-TBKLK0L9VNNZ4OUKMIL1/IMG_0469.jpg Acon https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529907084961-F3RTFPTD7C4LGI1NVKNP/image-asset.jpeg Acon - Get to know The Inner Circle | The Inner Circle https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529562747071-XEWORCI4POFEGLROVY86/BEN2609+Good+Design+Australia+Awards+Entry.png Acon When it comes to cervical cancer, LGBTIQ communities are a priority population, yet are often left out of mainstream health messages. It was crucial the campaign reached not just ‘lesbians’ but the full spectrum of LGBTIQ people with a cervix. It had to reflect the diversity and address the barriers and misconceptions faced by this group. The ultimate goal was to increase the rate of cervical screening in the LGBTIQ community in NSW. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529561752193-3IEZR2VNXPS7XM97DWL6/BEN2609+Good+Design+Australia+Awards+Entry2.jpg Acon The campaign concept of “The Inner Circle” speaks to both the cervix as a body part as well as a trusted social circle. This worked as a platform to start a conversation around cervical cancer in the LGBTIQ community and to create a consistent campaign message across multiple channels. At the core of the campaign are a series of videos with a cross section of community ambassadors from the LGBTIQ community sharing their personal experiences with cervical screening and cervical cancer. ACON also created “Check OUT” a free and confidential cervical and STI screening clinic for LGBTIQ people. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529561721326-BV85CUQL3JQQ3VD08G9E/BEN2609+Good+Design+Australia+Awards+Entry3.jpg Acon The campaign has been praised for its diversity and inclusivity and most importantly embraced by the LGBTIQ community and is generating the conversations we hoped for. Comments on social media include; “Thank you. This campaign has convinced my best friend to finally go and have her first test and I'm so proud” & “So great! Will be sharing this to my inner circle.” https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529562782508-CYN0LPXQW52RWMSKMKPO/BEN2609+Good+Design+Australia+Awards+Entry2.png Acon Campaign videos have been shared hundreds of times and generated close to 100,000 views. The website has around 2500 visitors a month and Check OUT, the ACON community clinic is currently booked out 3 months in advance. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529561797220-LETJUIILQCERX5PHM7BR/BEN2609+Good+Design+Australia+Awards+Entry5.jpg Acon This ground breaking campaign was the first large-scale, multi-platform effort to introduce the changes to the cervical screening program to any community across Australia. The Inner Circle aims to celebrate and acknowledge diverse bodies, genders and sexualities within all LGBTIQ communities. In doing so we are saying that every body is unique, but also, every body with a cervix needs a Cervical Screening Test. It is a call to action – talk to your inner circle and get involved in this important health program. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529561789902-S1TCZTDQJDQIZ61TVHMM/BEN2609+Good+Design+Australia+Awards+Entry6.jpg Acon The visual design is based around a contemporary graphic mark to represent the cervix, with the colours based on the pride rainbow. The campaign strategy at its core was based around authenticity and raw, real stories that gave a genuine representation of the LGBTIQ community. It was critical for the campaign to create a strong connection, social share-ability and drive action. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529561831021-CXTY7ES54XBULF20FCOF/BEN2609+Good+Design+Australia+Awards+Entry7.jpg Acon The campaign has been embraced by the LGBTIQ community with comments such as “how bloody amazing is it for #theinnercircle to have these billboards!” and “Because of these vids, I finally went and had a pap smear that I had been putting off and putting off, two days ago.” Since launch the launch in February 2018 has had a combined reach of close to 1million people. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529561846268-ICQKZUU1V6C182VP7WBH/BEN2609+Good+Design+Australia+Awards+Entry8.jpg Acon Completed while at Bench Creative Strategy: James Cooper Creative Direction: Penny Ransby Art Direction: Monica Lawrie Design: Liana Lewis Video: Dara Gill Photography: Mel Hird https://www.monicalawrie.com/work daily 1.0 2024-06-14 https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1530511917586-8OIK2SYMXKTU9SGCAELU/Screen+Shot+2018-07-02+at+4.08.43+PM.png Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1633931600862-LWG27RPG0RPBPWWG90BD/AFLP_CaseStudy1.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529561721326-BV85CUQL3JQQ3VD08G9E/BEN2609+Good+Design+Australia+Awards+Entry3.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528690218575-JAP9LU9AW00BQODVZD72/Leasy-Header.gif Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528700083659-O78L4F8CTMORYBOZQ5DB/NJA-homepage.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1632374258653-MBFJJQZ0W3WRA96KS7YY/DCC2021_4.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1632462316717-LC9V3IB5I4KX6VGT2NEP/AmberNT_CaseStudy_1.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1691567061106-PT1KYIDGNRL4OQ71P6H1/Gin-mockup-3.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1691567257086-PBMFBSFN9XE973GK1PLY/Tourism+NT+WHM+Case+Study+Images3.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1699842097688-KOU4Z9DIF9SWOPGFVVA0/Menzies+YT2D+Logo.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1718340457686-RD4KAN63GXJ8G8ULSV4A/DSCF7939.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529562596052-TBKLK0L9VNNZ4OUKMIL1/IMG_0469.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529562747071-XEWORCI4POFEGLROVY86/BEN2609+Good+Design+Australia+Awards+Entry.png Work When it comes to cervical cancer, LGBTIQ communities are a priority population, yet are often left out of mainstream health messages. It was crucial the campaign reached not just ‘lesbians’ but the full spectrum of LGBTIQ people with a cervix. It had to reflect the diversity and address the barriers and misconceptions faced by this group. The ultimate goal was to increase the rate of cervical screening in the LGBTIQ community in NSW. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529561752193-3IEZR2VNXPS7XM97DWL6/BEN2609+Good+Design+Australia+Awards+Entry2.jpg Work The campaign concept of “The Inner Circle” speaks to both the cervix as a body part as well as a trusted social circle. This worked as a platform to start a conversation around cervical cancer in the LGBTIQ community and to create a consistent campaign message across multiple channels. At the core of the campaign are a series of videos with a cross section of community ambassadors from the LGBTIQ community sharing their personal experiences with cervical screening and cervical cancer. ACON also created “Check OUT” a free and confidential cervical and STI screening clinic for LGBTIQ people. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529561721326-BV85CUQL3JQQ3VD08G9E/BEN2609+Good+Design+Australia+Awards+Entry3.jpg Work The campaign has been praised for its diversity and inclusivity and most importantly embraced by the LGBTIQ community and is generating the conversations we hoped for. Comments on social media include; “Thank you. This campaign has convinced my best friend to finally go and have her first test and I'm so proud” & “So great! Will be sharing this to my inner circle.” https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529562782508-CYN0LPXQW52RWMSKMKPO/BEN2609+Good+Design+Australia+Awards+Entry2.png Work Campaign videos have been shared hundreds of times and generated close to 100,000 views. The website has around 2500 visitors a month and Check OUT, the ACON community clinic is currently booked out 3 months in advance. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529561797220-LETJUIILQCERX5PHM7BR/BEN2609+Good+Design+Australia+Awards+Entry5.jpg Work This ground breaking campaign was the first large-scale, multi-platform effort to introduce the changes to the cervical screening program to any community across Australia. The Inner Circle aims to celebrate and acknowledge diverse bodies, genders and sexualities within all LGBTIQ communities. In doing so we are saying that every body is unique, but also, every body with a cervix needs a Cervical Screening Test. It is a call to action – talk to your inner circle and get involved in this important health program. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529561789902-S1TCZTDQJDQIZ61TVHMM/BEN2609+Good+Design+Australia+Awards+Entry6.jpg Work The visual design is based around a contemporary graphic mark to represent the cervix, with the colours based on the pride rainbow. The campaign strategy at its core was based around authenticity and raw, real stories that gave a genuine representation of the LGBTIQ community. It was critical for the campaign to create a strong connection, social share-ability and drive action. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529561831021-CXTY7ES54XBULF20FCOF/BEN2609+Good+Design+Australia+Awards+Entry7.jpg Work The campaign has been embraced by the LGBTIQ community with comments such as “how bloody amazing is it for #theinnercircle to have these billboards!” and “Because of these vids, I finally went and had a pap smear that I had been putting off and putting off, two days ago.” Since launch the launch in February 2018 has had a combined reach of close to 1million people. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1529561846268-ICQKZUU1V6C182VP7WBH/BEN2609+Good+Design+Australia+Awards+Entry8.jpg Work Completed while at Bench Creative Strategy: James Cooper Creative Direction: Penny Ransby Art Direction: Monica Lawrie Design: Liana Lewis Video: Dara Gill Photography: Mel Hird https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528690218575-JAP9LU9AW00BQODVZD72/Leasy-Header.gif Work Leasy is an application to be used by both landlords, real estate agents and renters. It is designed to disrupt the current frustrating situation faced by tenants, and increase the efficiency of property managers by providing a “one stop shop” for everything to do with a rental agreement between the two parties. This includes but is not limited to: paying rent, storing of contracts and property condition reports, ledger creation, requests and messages between parties and calendars. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528690217780-YOURGBHO97BY6OS1B21S/Leasy-brandguidelines.jpg Work One of the most important goals of the brand was to be enticing to investors, to raise enough funds to get the application built properly. This required the branding to look professional and slick, something stakeholders would want to invest in and have faith in. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528690219974-12KPDC1UV541WH1LSI87/Leasy-mobile.jpg Work Our solution was to develop a brand that clearly represented all of the values and goals of the application. A simple and easy black and white solution that removed all the “grey areas” from rental agreements. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528690236975-CG4XH0XKILIBXRSTJFV3/Leasy-pasteups.jpg Work The team at Bench far exceeded all of my expectations. Not only was the final product great, but any of the options initially presented to us could have been easily implemented and loved – it was a tough choice to pick just one with so many amazing ideas and designs! The Leasy brand is exactly what we were after and time after team we get compliments on the brand. Not only the branding, but Bench was great in helping us come up with the name (which again, is loved by many!) and many other aspects of starting our own start up. They without a doubt nailed the brief and further more, were an absolute pleasure to work with. – Jordan Lomax, CEO/Co-Founder https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528690217770-IIL56CD3VA5RHYPCW3LQ/Leasy-desktop.jpg Work Since the brand was launched in May 2017, Leasy has gone on to win the Innovation Bay Founder Dinner Pitch and the Peoples Choice Startup & Angels #6, as well as placing second in the Academy XI Pitch X and a finalist in the OTEC APAC Competition. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528690241865-8LQ6Q7Z90SWLFFXKT5LN/Leasy-streetposters.jpg Work Completed while at Bench Creative Art Direction: Monica Lawrie Design: Emma Rowland & Liana Lewis https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528700086383-PKKYJA69E5MIDCA2YGSZ/NJA-logo.jpg Work Excellent design anticipates and responds to different perceptions and needs, and synthesizes them into the built environment. We begin with the end in mind, planning from the inside out so that form follows function. – Nordon Jago Architects https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528700078341-WXX4GVPAUA6KH9SUZ69X/NJA-brief.jpg Work With a new marketing strategy under their belt, Nordon Jago Architects (NJA) approached Bench to assist with its implementation. To begin with, NJA were looking to redesign their website so it spoke more directly to their key target audiences along with expressing their brand values and core strengths in a more succinct way. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528700093710-NERGP3OJFT69SFPNTSU2/NJA-photography.jpg Work In their current brand guidelines, the only element that had to remain unchanged was the logo. So as part of the process we stripped the visual elements of the brand back to basics. 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Project completed while at kwpx. Photography Darwin Festival. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1691567244694-LQYQ45BXQWFN1RFFQNV2/Tourism+NT+WHM+Case+Study+Images1.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1691567243460-SOWIGB1KLG5VSYWSASZW/Tourism+NT+WHM+Case+Study+Images2.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1691567257086-PBMFBSFN9XE973GK1PLY/Tourism+NT+WHM+Case+Study+Images3.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1691567255663-X5QV8Q6GAX53N1IA3WHJ/Tourism+NT+WHM+Case+Study+Images4.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1691567270713-C3JDMRDEE5RJ0XUE8A4W/Tourism+NT+WHM+Case+Study+Images5.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1691567272314-C1C4196JHMY3BBBM2A9D/Tourism+NT+WHM+Case+Study+Images6.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1718340457686-RD4KAN63GXJ8G8ULSV4A/DSCF7939.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1718340379915-P2S0T53VGSCJ2OAS61UY/DSCF7872.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1718340394082-X3U633XNS6SQ3ILUCW50/DSCF7889.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1718340364090-5VT4TEI52THVX5B2UP7O/DSCF7819.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1718340420864-83G61MP8NR1RXKRUBDVG/DSCF7912.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1718340486656-LD5A7WUZGYAZYJ70J54M/DSCF8032.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1699842097688-KOU4Z9DIF9SWOPGFVVA0/Menzies+YT2D+Logo.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1705030467289-5URRTLXFAROPQ5GIU8V8/LOGO+WORKINGS.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1705029879987-FCM6XJWN5QMXH9Z9ABDQ/styleguide.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1699842107279-YLRJ5FTV6105AIRIY7WV/Menzies+YT2D+Youtube+Video+2.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1705029874740-VUCUIGSTATMDSK7VAJT9/Drink+Bottle+1.jpg Work https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1699842097914-E92MLTIDPV0FW9H08QGY/Menzies+YT2D+Instagram+Video+3.jpg Work https://www.monicalawrie.com/new-gallery daily 0.75 2018-06-28 https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1530145345993-DV2OBB7DPLIGPR8F2391/Albert+Park+1.jpg Albert Park There’s a place. Captured in landscapes and languages, in love and laughter – in families and friends, old and new. It’s here that everything is just right – from the commute to the community, from the price to the great people who’ll help you turn a house into a home. Welcome to Albert Park. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1530145345993-DV2OBB7DPLIGPR8F2391/Albert+Park+1.jpg Albert Park There’s a place. Captured in landscapes and languages, in love and laughter – in families and friends, old and new. It’s here that everything is just right – from the commute to the community, from the price to the great people who’ll help you turn a house into a home. Welcome to Albert Park. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1530145324961-CZNONFAUHIY0TKYLPQ6S/Albert+Park+2.jpg Albert Park Albert Park is a residential community developed by Goldmate, located in Box Hill on the fringe of the Growth Centre Precinct. Bench was asked to develop a name, brand and personality for this development, with the strategic challenge of carving a niche in a saturated market with similar offerings. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1530145339545-3BOZC01YMORYYFSEZZF8/Albert+Park+3.jpg Albert Park Named after Albert Scheinberg, while incorporating the park like spaciousness of the area with it, the name plays on both the physical qualities of the location along with the history of the site. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1530145353484-ZHQVQHHVCL79NI0DF747/Albert+Park+4.jpg Albert Park When branding the estate, the target market was carefully considered. The brand focuses on the deeper emotional connections with people and place rather than relying on the local amenities to sell the estate. The strategy paid off, with 70% of lots sold within the first few weeks of launch. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1530145374009-JW94QWLLNVU5IY8GBHJ8/Albert+Park+5.jpg Albert Park Project Deliverables Brand name development Brand strategy Tone of voice/brand story Brand identity Brand book Responsive web design Web development Interactive masterplan eDM development Print and digital advertising Sales brochures Photoshoot Sales centre environmental signage To market campaign https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1530145367637-PRLFWQYN3VO9QC8AAMSK/Albert+Park+6.jpg Albert Park Client Testimonial “The project name Albert Park was given based on adequate research and in-depth thoughts and was accepted smoothly. I like the smart use of “A” element and the sophisticated colour palette in creative design. It’s eye-catching and carries positive connotation. The Bench team has demonstrated a strong business sense in their work. being constructively helpful, focused and efficient while sticking to the timeline. 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Project completed while at kwpx. 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A place to live the best life possible. A place to create more than a house, but a home for future generations – for friendships and community – for living your way. Discover what’s possible. Define your lifestyle at Hillcrest. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702430104-JRL0CSI7ORNIPPKU8JIT/Hillcrest-colour.jpg Hillcrest Working to a considerably tight timeline with limited resources, Goldmate Property Group were in need of a contemporary and adaptable brand aesthetic for a small scale development, without comprimising on quality. In response, the Hillcrest brand was realized as a full scale tailored solution across branding, strategy, market positioning, print and digital outputs. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702408576-KB06FUSEHHJXC2T54MJK/Hillcrest_intro.jpg Hillcrest Bright colour, authentic photography styling and vibrant patterns were utilised to bring out the enthusiastic personality of the development, used effectively throughout extension graphics and branding communications in place of complicated costly photo shoots. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702409236-E8KR4HN4D0VANQ818XWZ/Hillcrest_homepage.jpg Hillcrest Challenging the trend of more reserved real estate branding, the Hillcrest identity embraces a dynamic aesthetic, creating a multitude of energy in the marketplace, bringing the stong community model of the brand to life. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702415940-TMSZAPRRGLB1Z2SRSGKB/Hillcrest-brochure-cover.jpg Hillcrest Project Deliverables Brand strategy, Tone of voice/brand story, Brand identity, Brand book, Website design & development, EDM, Print and digital advertising, Sales brochures, Masterplan render https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702425554-JP5GBU4P8L308UC2SKWH/Hillcrest-billboard.jpg Hillcrest Completed while at Bench Creative Art Direction: Monica Lawrie Design: Jarrod Mccallum & Liana Lewis Web Development: Chris Myers Copywriting: James Cooper https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702425857-V63R6BQ1POOJNMFZMXVU/Hillcrest-brochure.jpg Hillcrest https://www.monicalawrie.com/new-page daily 0.75 2019-03-18 https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702409720-YU63SG3TVDLZ342GWTOO/Hillcrest_logo.jpg New Page Hillcrest enables residents to define a new lifestyle for themselves and their families. A place to live the best life possible. A place to create more than a house, but a home for future generations – for friendships and community – for living your way. Discover what’s possible. Define your lifestyle at Hillcrest. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702430104-JRL0CSI7ORNIPPKU8JIT/Hillcrest-colour.jpg New Page Working to a considerably tight timeline with limited resources, Goldmate Property Group were in need of a contemporary and adaptable brand aesthetic for a small scale development, without comprimising on quality. In response, the Hillcrest brand was realized as a full scale tailored solution across branding, strategy, market positioning, print and digital outputs. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702408576-KB06FUSEHHJXC2T54MJK/Hillcrest_intro.jpg New Page Bright colour, authentic photography styling and vibrant patterns were utilised to bring out the enthusiastic personality of the development, used effectively throughout extension graphics and branding communications in place of complicated costly photo shoots. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702409236-E8KR4HN4D0VANQ818XWZ/Hillcrest_homepage.jpg New Page Challenging the trend of more reserved real estate branding, the Hillcrest identity embraces a dynamic aesthetic, creating a multitude of energy in the marketplace, bringing the stong community model of the brand to life. https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702415940-TMSZAPRRGLB1Z2SRSGKB/Hillcrest-brochure-cover.jpg New Page Project Deliverables Brand strategy, Tone of voice/brand story, Brand identity, Brand book, Website design & development, EDM, Print and digital advertising, Sales brochures, Masterplan render https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702425554-JP5GBU4P8L308UC2SKWH/Hillcrest-billboard.jpg New Page Completed while at Bench Creative Art Direction: Monica Lawrie Design: Jarrod Mccallum & Liana Lewis Web Development: Chris Myers Copywriting: James Cooper https://images.squarespace-cdn.com/content/v1/5b1defa8b40b9db6823818ef/1528702425857-V63R6BQ1POOJNMFZMXVU/Hillcrest-brochure.jpg New Page https://www.monicalawrie.com/downloads daily 0.75 2020-08-13